Here are 5 tips to help you create great whiteboard animation videos…
1) A Good Script
The script is where your journey starts and is crucial to your success. You must identify the key points you want to get across and then express them in clear and concise terms. Bear in mind that your visuals should have minimal text because you don’t want to clutter up the screen, so your script needs to fill in all of the gaps. Another thing to keep in mind is that your script dictates the length of your video and the number and speed of your sketched images.
2) A Good Flow
Like any good story, your video needs a start, middle and end and should move seamlessly between them to convey your message. Remember that whiteboard animations tend to be short (you don’t want them to lose their entertainment value) so you want to constantly keep ‘on message’.
3) Good Images
Of course, images are key to your whiteboard animation video. So it is important that you spend time to select or create images that properly and, ideally, powerfully, illustrate the points you are making. Each image should ‘say something’ and form an instant connection with your audience. Always keep in mind who your typical viewer is and speak in language and terms they will understand.
4) Good Audio
Audio is a very important accompaniment to the imagery in whiteboard animation. With minimal on-screen text, it needs to describe the concepts and ideas completely. The tone of the voice is also important in creating rapport with your audience.
5) Good Music
Background music and sound effects can be powerful tools to add ambience and impact to your video. Think about how movie scores are designed to create the atmosphere for what is happening on screen.
For a full description of whiteboard animation and more tips and tricks, click here.