5 Tips for Great Whiteboard Animation

Here are 5 tips to help you create great whiteboard animation videos…

1) A Good Script

The script is where your journey starts and is crucial to your success. You must identify the key points you want to get across and then express them in clear and concise terms. Bear in mind that your visuals should have minimal text because you don’t want to clutter up the screen, so your script needs to fill in all of the gaps. Another thing to keep in mind is that your script dictates the length of your video and the number and speed of your sketched images.

2) A Good Flow

Like any good story, your video needs a start, middle and end and should move seamlessly between them to convey your message. Remember that whiteboard animations tend to be short (you don’t want them to lose their entertainment value) so you want to constantly keep ‘on message’.

3) Good Images

Of course, images are key to your whiteboard animation video. So it is important that you spend time to select or create images that properly and, ideally, powerfully, illustrate the points you are making. Each image should ‘say something’ and form an instant connection with your audience. Always keep in mind who your typical viewer is and speak in language and terms they will understand.

4) Good Audio

Audio is a very important accompaniment to the imagery in whiteboard animation. With minimal on-screen text, it needs to describe the concepts and ideas completely. The tone of the voice is also important in creating rapport with your audience.

5) Good Music

Background music and sound effects can be powerful tools to add ambience and impact to your video. Think about how movie scores are designed to create the atmosphere for what is happening on screen.

For a full description of whiteboard animation and more tips and tricks, click here.

 

6 Whiteboard Animation Questions Answered

Whiteboard AnimationI’m sure you’ve noticed the growth in so-called ‘whiteboard animation’ videos on the Internet.

You know. The ones where an artist’s hand is seen to sketch out text and images in double-quick time to illustrate the message the video is trying to get across.

And I’m sure, like most people, you find this type of video very entertaining to watch and maybe you’re curious as to how they are made and would like to know whether you could make them too.

In this article, I will answer some of the most common questions about whiteboard animation videos and demonstrate that they are far easier to create than you probably imagine.

Are you ready? Then let’s dive in.

1. Why should you use video?

We’ll start at Square One. If you are trying to get a message across, whether to sell something, educate people or just to entertain, why choose video over other formats?

There are at least three good reasons.

Firstly, video is the most accessible, immediate and compelling medium around at the moment. We are all used to watching TV or film and digesting content in the form of moving images. We associate it with being entertained and we like to be entertained.

In other words, people are more likely to stick with a video until the end than they are with pure text or text and images.

Second, the Internet loves video. People will share entertaining or informative video content through social media, such as Facebook or Twitter, with a readiness not found with other formats. (When did you last hear of a printed document ‘going viral’?)

And Google loves video. Do a search on almost any subject and you will find a good crop of videos appearing prominently. It has been amply demonstrated that, all else being equal, a video will rank higher and more quickly than the same content in another form will.

Third, if you create a video, you have the means to easily adapt it to present the same information in other formats. You can strip off the audio to create something people can listen to and have that audio transcribed to have something people can read.

2. Why should you use whiteboard animation videos?

In simple terms, whiteboard animation videos have all of the plus points of other videos, but much more so.

First, there is always something happening on screen to keep the viewer engaged and interested.

Second, most of us have been brought up on cartoons and the element of animation creates a powerful subconscious draw. It brings the kid out in us.

Third, they say a picture is worth a thousand words. Carefully chosen images in a whiteboard animation can engage with viewers on an emotional level that simple words cannot. The fact that those images are moving only adds to the engagement.

For all of these reasons, whiteboard animation videos have been shown to be significantly more effective at getting a message across than other video formats. And that is particularly true of sales messages.

3. Why else should you use whiteboard animation videos?

Still not convinced? Then here’s the decider.

Yes, whiteboard animation videos are entertaining and informative but they are also a whole lot more fun to watch than dry wordy PowerPoint presentations.

Which would you rather sit down and watch (and pay attention to) – a serious public information film or an episode of the Road Runner trashing Wile E Coyote (yet again)?

That is an extreme example but you get the point. We are going to be much more ready to digest information if we are having even a little bit of fun along the way.

In other words, we learn better when we are being entertained.

But that is not all. Having to break information down into a form where it can be demonstrated with simple sketch images and short text snippets forces whoever is making the video to present even complex concepts in an accessible manner.

4. How do you make whiteboard animation videos?

Not so long ago, it used to be very hard or very expensive to create whiteboard animation.

You literally had to get a graphic artist to draw the images and text you wanted to use in your video and then film them doing it in ‘real time’.

You then had to use some clever technology and editing skills to speed up the footage you had taken and make it synchronise with the message you were trying to get across.

If you were not gifted with the whole range of expertise required to do this for yourself, you had to employ some very expensive professionals to do it for you.

And that did not come cheap.

That is why almost all of the early whiteboard animation videos that hit the Internet streets came from big businesses with deep pockets.

Fortunately for the rest of us, that has now all changed.

There is now ‘off-the-shelf’ software that automates the process of creating whiteboard animation.

In simple terms, you just select the images and text you want to use, specify how you want them to be animated and let the software do the rest.

5. How does whiteboard animation software work?

The first thing you will need to do is write down the key points you want to convey in your video.

Next, you develop your outline into a ‘script’. How detailed this is will depend on how good you are at ad-libbing.

(If your video is not going to have a voiced narrative, you will, of course, miss out this step.)

You then use your script to create a rough ‘storyboard’. This will indicate the type of images and text you want to use to illustrate each of your points.

Text is easy because the software will provide a text-editing tool, much like a standard word processor. You will just select the font, color, etc you want to use.

Images may be a little more difficult. The software will come with a built-in image library and you may be able to find most (or even all) of what you need there.

If not, you can pay a few dollars to acquire royalty-free images from online stock image libraries. Or, if you have particularly specialized needs, you can always pay someone on websites like Fiverr.com to create tailored images for you.

You now fire up the software and you are ready to roll.

If you have a narrative, you can record that inside the software or import an audio file you created elsewhere.

Then it’s just a case of adding the images and text to the virtual whiteboard in the order you want them to appear. You will be able to specify the animation effect you want to use to introduce each image or text, how long you want it to take and whether you want it to stick around or disappear.

If you have a narrative, you will need to play around with timings to make sure what happens on screen dovetails with what is being said.

When you have finished, you hit ‘create video’ and job done.

Your new whiteboard animation video is now ready to be uploaded to YouTube, Facebook, your website or wherever else you want to place it.

6. Should you be using whiteboard animation?

Yes! All else being equal, whiteboard animation videos are going to out-perform run-of-the-mill videos in a whole array of applications.

They have been shown to be more effective at selling, training, presenting and entertaining.

And with very affordable software now on the market to automate the process of creating whiteboard animation, there is no longer any excuse for not using this powerful medium in your online activities.

This is especially true if you aren’t the most polished presenter out there. Whiteboard animation carries a highly perceived value because it looks slick and professional and few people realise that it can now be produced cost-effectively.

And here is another reason to use whiteboard animation. It is a whole lot of fun!

When you start enjoying the video production process, not only will it stop feeling so much of a ‘chore’, that enjoyment will also come across in your finished product, making it even more effective at getting your message across.

The bottom line is that whiteboard animation is a new and exciting medium that has the potential to significantly boost your online activities.

Once the preserve of big business, software now makes whiteboard animation accessible to all. So isn’t it time you used it to get your message across in a fresh and compelling way?

For more whiteboard animation tips and tricks, click here.

Another Source of Royalty Free Images

OpenClipart.org

OpenClipart.org is another great place to go to find royalty-free images for your Easy Sketch Pro whiteboard animation videos.

This is an open source clip art repository where artists make their work available for all uses including unlimited commercial use.

You can search the site or browse by collections, with a huge range of different subject matter. Examples of collections include ‘Famous People’, ‘Halloween’, ‘Presidents’ and Sports.

For other whiteboard animation resources, tips and tricks, click here.

A Fantastic Music Source

MusicA fantastic source of royalty-free music for your whiteboard animation videos is Incompetech.com.

All of the music is composed by Kevin MacLeod and is free to use so long as you provide a credit in your video in the form of…

Title Kevin MacLeod (incompetech.com)

There is a huge range of music to cover just about any mood you want to convey.

Even better, Kevin has created categories of ‘film score’ by mood.

Have a browse around. You will be pleasantly surprised!

For more whiteboard animation resources, click here.

Why Businesses Need Whiteboard Animation

It is a proven fact that most people learn more effectively visually and even more effectively when the teaching is presented in multiple media such as text, audio and video.

Whiteboard animation (also variously called ‘sketch video’, ‘video scribing’, ‘doodle video’, ‘sketch cartoon videos’ and ‘fast hand drawing’) is a particularly effective visual medium because there is something happening on screen all the time. It is even more effective when the images used have been chosen to reinforce the message of the narrative.

Although whiteboard animation has been around for decades, it was probably first brought to the attention of the public in a big way with the series of UPS TV ads.

You can read the rest of the article on our Whiteboard Animation page.

A Fantastic Source of Free Images for Easy Sketch Pro

Clker.comEasy Sketch Pro comes with its own library of images you can use in your whiteboard animation videos but that can never hope to provide all of the images you will ever need.

That’s why I am always on the lookout for sources of good quality images suitable for use with the Easy Sketch Pro software.

Here is a great one and the best part is that all of the images are free and can be used for commercial purposes. It’s called Clker.com and you can find it by clicking here.

You will find thousands of images across all sorts of categories. Whatever your whiteboard animation video is about, you’re sure to find something of use in this great site.

For more great whiteboard animation resources, click here.