It’s called ‘Kinetic’ and comes from the same people that brought you ‘Dropmock’.
In a nutshell, it’s a set of professionally produced editable video templates you can use to promote your business or products.
The idea is that you pick a template suited to your niche from the built-in library.
You then edit the template to add your own elements, such as a logo, text and background images.
A few also allow you to add your own video content.
Once you’re happy, you render the video and download it to your computer to do whatever you will with it.
That’s all fine and dandy and the video templates do look like they have been created by professionals.
So, yes, you could use Kinetic to quickly create some high quality videos to promote or advertise your business.
However, when I started playing around with it, a few issues became apparent.
First, the basic package only comes with 20 templates.
Given that these span multiple niches, the chances are that only a handful will be relevant to any one user.
There is a rider to that…
As far as I can see, you can edit all of the images and text in a template, so you could ‘adapt’ any of the templates to any niche.
However, in my view, that rather defeats the purpose of a template.
If you change everything, you may as well start from scratch.
You can get more templates with the first upsell, but more on that in a minute.
Each template consists of a number of slides (similar to PowerPoint).
Each slide typically consists of a background image and some text.
And that’s where the second issue arises.
As far as I could see, you cannot add or delete slides.
Nor can you change the duration each slide is shown for.
Nor can you change the position of text, or the font, font size or style used.
And there is a slightly bizarre restriction on how many characters you can have in any text element.
For example, a text element may need to be between 15 and 20 characters long.
So you could not have 14 characters and you could not have 21 characters.
They have presumably done this because the positioning and animation of the text requires the text element to be a certain length.
However, I can see this becoming very frustrating when the message you want to get across is stubbornly a couple of characters longer than you are allowed.
It’s certainly not a restriction you commonly see in other video template products.
You edit each slide in turn to add your own text and images.
However, you can only see the effect of your changes on the final video by actually rendering and creating it.
Whilst it’s true that the changes you can make – changing text and adding your own images – are pretty straightforward, I believe most people would still like to preview them without having to finalise the project.
Live preview of changes is so common in video editing software now, that this feels like going back in time 5 years.
The software is cloud-based, so all of the editing and rendering is done online.
This has the usual plus of not having to install anything on your computer and the usual minus of not being able to use it without an internet connection.
This also means that there is a queue to get your videos rendered.
At the time of writing, this only took a minute or so, but that is likely to change as users come onboard.
Either way, the absence of a preview facility, coupled with queued rendering, could be a recipe for a lot of frustration, especially if you are up against a deadline.
And there is another wrinkle that could add to your woes.
The basic package comes with a limit of 20 renders a month.
That should be fine for personal use if it equated to 20 completed videos.
However, you could rapidly eat into that quota if you have to re-render a video more than once to get it the way you want it.
It would have made more sense to place the restriction on downloads rather than renders.
This is probably a good time to mention the first upsell, because it goes some way to solve these issues.
It is the inevitable ‘template club’.
For $37 a month, you get an additional 20 templates added immediately and a further 20 templates each month you continue to be a member.
You also get the render limit increased from 20 to 200 per month.
This is probably optional if you only want to create a handful of videos for your own use each month, but is pretty much essential if you intend to create videos for clients.
(As a plus, the commercial license is offered for a small additional fee on the basic package.)
It may seem like I have been a bit hard on this product.
And it does have a number of real drawbacks.
However, if you can work around those and you only intend to put the software to light personal use, it can produce some fairly impressive promotional videos in a very short time.
The problem is… so can a whole host of PowerPoint video templates on the market.
And PowerPoint templates don’t generally suffer from the restrictions I have described for Kinetic.
So, as they say, the decision is yours.
You can see Kinetic in action here…
That’s all for now.