There have been a few video-related product launches over the last few days.
So here is a quick rundown of what they are and who they might benefit…
The marketing department didn’t go into overtime coming up with the name, but it does aptly describe the content.
In a nutshell, it’s a training course showing you how to run paid video ads on Facebook, with a couple of ‘twists’.
The first is that the video you use for your ad need not be – in fact, preferably isn’t – a video you created.
The second is that the method is designed to plug into the ‘viral’ aspect of Facebook.
So, although this is paid advertising, most of the traffic you get will be free, reducing the overall cost of the ad to next to nothing.
If you’ve spent any time on Facebook, I’m sure you have come across ‘viral’ videos.
They may be of a cat playing a piano, a golfer scoring an amazing hole in one or a skateboarder performing some death-defying trick move.
They amaze, shock or amuse people so that they like and share them with their friends, who then do the same with their friends and so on, and so on.
The core idea of Video Ads Traffic is that you harness this virality for your nefarious marketing purposes.
Here is how it works…
Step 1: Find a video that has already gone viral or shows all of the signs of doing so.
The course shows you simple ways of doing this on Facebook itself, YouTube or other social media.
Many of such videos will be free for you to use and the course shows you how to check.
Step 2: Download the video and then upload it to Facebook.
Step 3: Create a paid ad using the video.
The course teaches you how to do this in the right way so as to minimise your costs and maximise the chances of it going viral.
The idea is to define a target audience for the ad that is very likely to enjoy the video and share it with their Facebook friends.
It’s a ‘seed’ audience, if you like.
Step 4: Setup ‘retargeting’ on the video.
In simple terms, this means that Facebook will log everyone who watches the video.
These people will go into a ‘retargeting audience’ that you can then run other Facebook ads too in the future.
Facebook allows you to run these retargeting ads very cheaply, since they regard this as ‘your’ audience.
Step 5: Run the ad on a low daily budget – typically $5 to $10 a day – to see whether it takes off.
Although you will be paying for the people who watch the video as a direct result of your ad, everyone who watches it as a result of it being shared on Facebook effectively comes free of charge.
This means that, if you do your homework and choose the right video, the average cost per member of your retargeting audience can be very low.
Maybe a small fraction of a cent each.
Step 6: Rinse and repeat.
This is a sound method that does work, because I have used something similar in my own business.
However, it does have limitations.
The main one is that it will definitely not work in all niches.
For example, it is a non-starter for the internet marketing niche.
No matter how good the content of the video, people are just not going to share that sort of content.
And, even if they did, the potential audience is naturally limited in size.
This method will only work in niches that have wide appeal and have ‘shareworthy’ content.
Stuff that people will find amazing, shocking or funny and simply have to tell their friends about.
One of the prime candidates I see for this is ecommerce.
For example, you could find a funny fishing video.
Maybe a fisherman landing a ridiculously large and unexpected catch.
Once you have built your retargeting audience, you could run an ad for a funny fishing T-shirt, a fishing pen knife or a set of lures or even an ebook on landing that prize catch.
You could do something similar with golfers, campers or survivalists.
Any niche with passionate people with money to spend.
Indeed, the course comes with a very useful case study showing how someone made $2,599 in a month using this strategy.
This is where the real power of this method lies.
However, it does require some up-front investment in running ads.
I would suggest that you need a minimum of maybe $5 a day for 3 days to properly test a campaign and see whether it goes ‘viral’.
Of course, not all will, so you should be prepared for two or three damp squibs before you find that winner.
That said, once you do find a winner, it has the potential to be very lucrative.
It is certainly something I will be taking for a spin.
You can get all of the details here (use the coupon code 5off at checkout to get a $5 discount)…
This is software that is quite easy to explain.
If you have spent any time on YouTube, you will have seen what are called ‘instream ads’.
You press ‘Play’ on a video and an ad shows first, with a message that you can skip the ad in 4 seconds, 3 seconds, etc.
These may be slightly annoying to most of us, but they are there for a reason.
They are very effective if the ad is for an offer that is relevant to the content of the main video.
Well, VidSkippy lets you do the same thing with your own – or other people’s – videos.
Of course, you can’t use the software on YouTube, but you can on your own websites and on social media including Facebook, Pinterest, Google+ and Pinterest.
There are a couple of obvious applications for VidSkippy.
First, if you already have a lot of content-based videos on your own websites, this provides a simple way to monetise them.
Second, if you don’t have a website, you can use VidSkippy as a clever way to monetise content you post on social media sites.
These offers could be for your own products, affiliate products or ecommerce products.
And the ‘content’ video need not be your own.
As we’ll see in a minute, you can also link to other people’s videos on YouTube or Vimeo.
The ‘twist’ here is that anyone who has used YouTube will be familiar with this type of ad and see them as the ‘cost’ of watching video content online.
In fact, they may even see you as the one providing the valuable content and not the one doing the advertising.
That’s the concept.
How about ease of use?
VidSkippy is cloud based software, so you can use it anywhere you have an internet connection.
First, you provide the main content video.
This can be one of yours (in MP4 format) or you can specify the link to a video on YouTube or Vimeo.
If you intend to use the video on your own website, you can optionally specify things like the video player dimensions.
This is not required if you are going to run this on social media.
Next, you specify the video ad.
Again, this can be your own MP4 or the link to a video on YouTube or Vimeo.
Next, where the ad will appear.
Like YouTube, this can be at the start of the main video or it can be after a specified time into the main video (e.g. after you have talked about a relevant topic).
Now, you can specify when the ‘skip’ button appears.
If you leave this blank, the whole ad will have to be watched.
Then you can define your call to action button.
You can specify where it is positioned, how it looks, where people are sent too (e.g. an affiliate link) and any delay before it appears.
Once you have your campaign setup, you are given a code snippet for adding it to your website.
There are also buttons for posting to Facebook, Twitter, Google+ and Pinterest.
Note that you are sharing a link on these social media platforms, not the actual videos.
So people click on the link and the videos play in a new window, not on social media.
This is as it needs to be because these networks will not want you effectively running your own ads on their properties.
It is worth checking out if you see a use for it in your business.
You can see VidSkippy in action here…
I should wind up by saying that both of these products can involve using other people’s videos.
This is something of a ‘grey area’.
For example, strictly speaking, YouTube does not allow you to take any old video it hosts and use it for your own purposes.
However, this is done wholesale and I am not aware of any cases of action being taken or, indeed, how action would be taken.
If you do choose to go this route, just be aware that it could become an issue at some point in the future.